January is all about renewal – many of us use it as a chance to press the reset button, to stop procrastinating and get fit or even just get a new hair cut. It’s also the time when many companies try and work out what 2012 and beyond will bring – even though really we have no idea.
I watched a fascinating session from Thinking Digital 2011 by ex-poker player Caspar Berry whose premise is ‘It is only because tomorrow is uncertain that today has any meaning at all’. Although we try desperately to predict the future and make sense of the uncertainty the future brings, if we all knew exactly what was going to happen in the next 5 years that would be unbearably boring. As a species we need to be able to rise to the challenge of the unknown. Bearing that in mind, we’ve been predicting the future of design and now we turn our crystal ball of supposition to overall Tech Trends for 2012. You can always look back and scoff at the futility of our predictions in 5 years time!
What are we excited about this month? Well, we’re heading off to Web Heroines, a mini-conference mainly for women (they do allow blokes through the door as well) with the aim of encouraging more women into design and technology (in the UK women make up only 12% of the design/tech work force). There’s a bunch of great speakers including Julie Howell, Naomi Atkinson, Rachel Andrew, Sarah Mcvittie and Sarah Parmenter and we’ll be following some of the sessions on Ubelly.
We’re also going to be exploring the New Adventures in Web Design conference in Nottingham where 8 inspirational speakers will be uncovering the latest design concepts. Plus there’s a tonne of stuff around the conference itself like Erskine Bowling, 5-a-side-fr00tball and of course the chance to party. Can’t wait!
See you in February,
Sara Allison – @SaraAllison